| How can a web site's chances of being found be significantly improved ? Third Millennium Marketing, LLC ® owns unique industry trade names that can help your customer remember your domain name and find your web site. We own names in the travel industry (country-inns.net, and tourism.net to name but a few) as well as in the real estate industry (realestatelistings.com and realtylistings.com), the theater industry (theatres.net), legal industry (attorneys-at-law.net), insurance industry (insurance-agents), and automobile industry (cars.net and used-cars.net). In fact, TMM owns over 200 domain names that may be specific to your industry. You will increase the chance encounter with a current or potential customer by utilizing these domain names. You may find yourself at this page due to one of those names. Contact us and let us help you with your internet marketing success. Your current and potential customer(s) must first find your web site. There are four methods by which customers find web sites. Of these, only three give the web site owner control. They are: Traditional media: The first method is simply knowing the web site's address. Company letterhead, business cards, print advertisements, radio advertisements, television advertisements, and even a company's automated telephone answering system need to coordinate to inform the company's present and potential customers that there is valuable information provided on the company's web site. Links from other sites: The second method is to have web site with a related product, interest, or customer link from its site to that web site. This can be cumbersome to arrange and time-consuming to maintain. One needs to contact the owner of the web site from which a link is being requested. This web site owner may or may not require payment or a reciprocal link for this link. One must then make certain that the web site's owner links to your site properly and verify that link periodically to make certain the address that that web site owner has still responds. Still, this can be one of the better methods available to a web site to generate quality traffic. Internet Search Engine or Directory: The third method is for the customer to type key words of interest into an internet search engine or directory. The search engine or directory then returns its results to the customer entering the key word. In order for this concept to work, several events have to take place. The search engine or directory must have already cataloged your site's key information. Presently, there are over 500 well-trafficked search engines and directories, and more are being added on a weekly basis to the internet. The search engines typically promise a two to three week turn around time to have a web site cataloged. Most search engines and directories do not catalog a site automatically, first a request to that search engine or directory catalogs a site must be made by either the site's owner or site's administrator. The customer needs to have entered in a key word that is pertinent and specific: very often, the words used are too general. The results of a search returned to the customer, frequently number in the tens of thousands reporting web sites that meet the given search criteria. Usually, the customer is offered an opportunity to fine-tune his search to narrow the search results down to only a few thousand web sites that may be of interest based on the search criteria entered. While the search engines often offer free placement within their databases, it is important to note that internet search engines and directories do offer pay-for-placement options. Businesses can purchase advertisements on a search engine or directory as their advertising budget allows; but, all too often, internet marketing stops at this point. There is a fourth method that Third Millennium Marketing, LLC ® employs to help a business exploit building traffic to its web site. The concept: The fourth method an existing or potential customer uses to find your web site is by guessing at its name. Many well known corporations can be found on the internet by simply typing in the corporation's (or one of its product's) name. For example, the customer can successfully guess that the Coca Cola Company has its web site at coke.com, coca-cola.com, dietcoke.com, sprite.com or cocacola.com. In this case, The Coca Cola Company has its web site respond to all of the above addresses. In fact, most of its registered trademarked names, as well as permutations of those names, respond to the same web site. The most important question is, "Does your company have the kind of unique trade name recognition that will allow, your current and potential customers to find you easily?" TMM brings the fourth method of finding your business' web site within your control. Contact us and let us help you bring the world to your business. |
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